How often should you really post on social?
How often should you post on social media? It’s one of the most-asked marketing questions, and almost every answer you find is a confident number that’s mostly made up. Post three times a day. Post once a day. Post five times a week. The truth is that there’s no universal right number, and chasing someone […]
Social media: why followers don’t pay the bills
Social media marketing is using platforms like Instagram, TikTok, LinkedIn, and the rest to reach people, build an audience, and eventually turn some of that attention into business. That’s the plain description. The messy reality is that it’s the channel most likely to eat enormous amounts of time while producing very little, unless you’re deliberate […]