Why nobody opens your emails (and how to fix it)
You send an email to your list and almost nobody opens it. It’s one of the most deflating things in marketing: you did the work, you have the subscribers, and the thing just sits there unread. It’s tempting to conclude that email doesn’t work anymore. It does. What’s usually happening is a handful of specific, […]
Email marketing: the “dead” channel that wins
Email marketing is using email to build a relationship with people who agreed to hear from you, and eventually to sell to them. It’s the oldest trick in the digital book, everyone keeps predicting its death, and it stubbornly keeps outperforming shinier channels. There’s a reason for that, and it’s worth understanding before you write […]