Conversion optimization: traffic isn’t the answer
Conversion rate optimization is the practice of getting more of the people who already visit your site to do the thing you want, instead of spending more to bring in new people. That’s it. Same traffic, more results. It sounds obvious when you put it like that, and it is. The trouble starts when it […]
Marketing analytics without the overwhelm
Marketing analytics is supposed to tell you what’s working so you can do more of it. In practice, most people open a dashboard, see forty numbers and a dozen graphs, feel a wave of low-grade panic, and close it again having learned nothing. The tools got very good at showing you data and never got […]