AI search can’t see your content. Here’s the fix
AI search is changing how content gets found. Here’s how to make your content AI-ready, so answer engines can read, understand, and cite it.
Agentic AI vs generative AI: one acts, one creates
Generative AI creates. Agentic AI acts. Here’s the real difference, why it matters for what you buy, and how much autonomy each task deserves.
AI search: what it means for getting found
AI search answers questions instead of listing links. Here is what actually changes, what to do about it, and what nobody knows yet.
Agentic AI: where the hype outruns reality
Agentic AI takes actions toward a goal instead of just answering. Here is what that means, what works today, and where the hype outruns reality.
What is AI, really? Minus the mystique
AI is software doing tasks we think need human judgement. Here is what the word really covers, how it works, and what it is good and bad at.
Generative AI: what marketers need to know
Generative AI creates content from a prompt by learning patterns. Here is how it works, what it is good and bad at, and how to use it in marketing.
AI in marketing: where it helps, where it hurts
AI in marketing is using tools that can generate text, images, and predictions to do marketing work faster, from drafting copy and making images to analysing data and personalising what people see. It’s the most hyped thing in the industry right now, which means it’s surrounded by equal parts genuine usefulness and complete nonsense, and […]