Rule-based personalization: when to use it
Rule-based personalization shows content by rules you write yourself. Here is how it works, what it is good at, and when to move on.
How to choose a CDP without picking the wrong one
Most CDP decisions go wrong on readiness and fit, not features. Here is how to tell if you should buy one, and how to pick without regret.
Website personalization without annoying people
Website personalization shows visitors different things for relevance. Here is what to change, the signals behind it, and how to avoid creepiness.
Structure content for omnichannel, no rewrites
The omnichannel problem is a content structure problem. Here is how to build content as reusable pieces so one version serves every channel.
Generative AI: what marketers need to know
Generative AI creates content from a prompt by learning patterns. Here is how it works, what it is good and bad at, and how to use it in marketing.
Composable vs headless commerce: the difference
Headless and composable commerce are not the same. Headless separates the front end; composable builds the whole stack from swappable pieces.
Content lifecycle management, minus the jargon
Content lifecycle management handles content through every stage, from idea to retirement. Here is why the after-publish stages matter most.
Bad personalization: what it is and how to fix it
Personalization done badly is worse than none. Here are the four ways it backfires, why it happens, and how to tell good personalization from bad.
Why your leads aren’t converting (and the fix)
You’re getting leads. People are filling in the form, downloading the thing, asking for a quote. And then almost none of them turn into paying customers, and it’s tempting to conclude you need more leads. Usually you don’t. A business drowning in leads that don’t convert has a conversion problem, not a lead-generation problem, and […]
Lead generation: how to attract people who buy
Lead generation is the work of getting strangers to raise their hand and say “I might be interested,” and giving you a way to follow up. A name and an email, a form filled, a call booked. That’s a lead. Lead generation is everything you do to produce a steady supply of them. Every business […]